We've discussed how QSR Operators are being oversold on the size and importance of
the Millennial Generation - mostly oversold by millennial writers, millennial corporate
people, and millennials working in advertising and public relations.
In the same manner ... I'm told that the McDonald's Operator website contains this statistic:
"Approximately 6 - 7% of adults report to be LGBT", the site goes on to extrapolate those percentages into millions of people and billions in retail sales.
Trouble is - a recent Gallup Poll (May 2015) reports that only 3.8% of the population
identify themselves as lesbian, gay, bisexual or transgender.
Now, the difference is not huge but it's not legitimate to nearly double a segment of the population just to make a political point.
The Gallup report is HERE