2 or 3 years ago if someone told me we'd someday be testing a new sandwich platform that does not apply to drivethru I would have laughed my *** off. The new guy has a real opportunity to show some leadership by canceling or at least slowing down the test.
It's not supposed to be a test. Don T. called it a "rolling implementation".I think Wall Street would see it as a positive thing if it's canceled or drastically downsized. I've never talked to an analyst who liked the idea but they won't complain about it publicly.
SIMPLE SOLUTIONSReduce Menu offerings..too many products..cut another 10-15 offeringsReplace BOD old timers and captive suppliersLower holding cabinet temps from 185 to 150 to avoid burgers "overcooking" into hockey pucks Cut corporate staff another 15%PROBLEM SOLVEDof course, NO ONE in Oak Brook listens to the field....We are doomed
Why wont they say what they think publicly? Arent they supposed to analyze things?
It's generally too early for them to condemn the program. And, analysts are always pushing for "innovation" so to jump the gun and complain publicly about an attempt to innovate would be bad form.
I agree with those "simple solutions" except lowering the cabinet temps. Speaking as your customer - in addition to sometimes being dry the quarter patty is almost always just warm, not hot.Speaking as a McDonald's veteran -McDonald's over reacted to several competitor's food safety issues in the early 1990s and has been over cooking hamburger meat ever since.As an operations veteran - I'd try leaving the cabinets the same (or hotter) and cook the meat a little less.I'm not a big fan of Five Guys but the meat is hot off the grill!
those captive suppliers are a problem. Their very job is to take advantage of o/os.
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