McDonald's Operators have been pleading with management for over a decade to
simplify the menu and operations. Now that it's on the agenda McDonald's executives
are acting like it's all their idea.
Two of the top Oak Brook financial guys spoke at an investor conference last week
and discussed the topic with analysts.
These two bean counters - who couldn't find the fry station in a McDonald's kitchen -
said things like:
"It's actually making the menu easier for the customer to order and making the menu
easier for our crew and managers to execute,"
History repeats itself so, given they have zero operational knowledge or experience,
someday one of these guys will probably be CEO of McDonald's.
McDonald's might change the drive-thru menu to a few of its most popular items - BI
Here's a transcript of the UBS consumer conference