Some days Starbucks appears to be the best run company in the world and other days
CEO Howard Schultz sounds like a blithering idiot. Last week Starbucks got a lot of
press for a mobile ordering system that's supposed to deal with the lines of customers.
This week Schultz wants his people to stop the operation to talk with their customers
about race relations.
There are a lot of ways a company the size of Starbucks can impact such social issues.
But, putting the responsibility on their front line employees and the customers they
are trying to serve is just - felony dumb.
Fortune magazine reports