Everybody's got something to say about millennials. I'll add one more attribute that
millennials have in larger doses than previous generations - they want and usually
get instant gratification when making retail transactions.
Want to purchase some music? Download it instantly on your phone or watch a movie
or a favorite TV show - now. Have some shopping to do? Amazon will have your
purchase on your doorstep tomorrow or the next day. Travel reservations? Instantly
made and confirmed by E-mail or text.
This is one of the reasons QSR drive-thru % keep going up. As I've written before,
my two millennial children haven't been inside a McDonald's since their last time in
a Playplace. But, they've made many, many trips through McDonald's drive-thrus.
Does this sound like a generation who'll patiently sit around a McDonald's dining room
for 8 to 10 minutes waiting for a customized burger to be delivered to their table?
Maybe they will - once.
5 Big Myths About What Millennials Truly Want - Money.com