March 12, 2015

QSRs Are Taking Business From McDonald's

Lately there've been numerous negative articles about McDonald's that Operators 
probably don't want to to see. This NRN piece starts out that way but finance
writer Jonathan Maze makes the case that the competition has gained ground by 
simply copying McDonald's.

Please note the last two paragraphs.

Maybe McDonald's USA just needs a tweak instead of the reinvention the new 
management team has planned?
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QSRs are taking business from McDonald's | Reporter's Notebook
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1 comment:

Anonymous said...

That is just what most O/O's keep saying. Even though McD just keeps plowing down their own way. We either a QSR or a Fast Causal we can not be both. It just cost to many dollars to be something we are NOT.

Did not we try this before and called it "Rays" which was a failure?