Lately there've been numerous negative articles about McDonald's that Operators
probably don't want to to see. This NRN piece starts out that way but finance
writer Jonathan Maze makes the case that the competition has gained ground by
simply copying McDonald's.
Please note the last two paragraphs.
Maybe McDonald's USA just needs a tweak instead of the reinvention the new
management team has planned?
QSRs are taking business from McDonald's | Reporter's Notebook