December 19, 2018

What Happened to McDonald's Legacy?

We've often discussed the erasing of McDonald's history. From the closing of the Des 
Plaines museum store to the move out of Oak Brook, there's no doubt that McDonald's 
legacy is a threat to McDonald's management. I've been putting it down to ego and arrogance.

But viewing Blake Casper's Tampa speech we find the answer. Blake stated, 

"Legacy is a derogatory term in most business schools. Something companies need to be cleansed of, not celebrated". 

That explains everything. They learned it in school! Bring in a team of people who are 
educated beyond their level of intelligence and they set about trying to change all that
came before their arrival.

Modern and progressive.
.

4 comments:

Anonymous said...

Isis destroys historical artifacts in the Middle East; Socialists/Progressives/Fascists destroy/remove historical statues or building names relating to the confederacy or founding fathers in this country. Not surprising that liberal/progressive led McDonald's would do the same thing to its corporate heritage.

Anonymous said...

One of the reasons Steve Easterbrook was hired by the Board of Directors was because he told them that in three years he could and would take a half a billion dollars in cost off of the the financials of the USA franchise and he would do it in three years (2015 to 2018). Former management were spending a half a billion dollars per year more than needed to run the company. Previous management had allowed an entrenched bureaucracy to grow that became a huge drag on the company. Anyone who knows anything about the sociology of large organizations knows that the bureaucracy will always take care of the bureaucracy first. They built themselves huge benefit packages, liberal expense policies, networks and were spending millions of dollars on things that nothing at all to do with selling products. Easterbrook took a meataxe to those costs sending millions into corporate cash flow. He closed over 200 stores that should have never been built in the first place. He got out of bad leases and sold unproductive real estate. Costs started coming and cash flow increased. However, all of this progress was not without mistakes. The biggest, in my opinion, was the hiring of Chris K. as President of MCD USA. His methods and tactic's were absolutely wrong regardless of increased cash flow and stock price. In this operation the ends do not justify the means used. What we are now learning is that many of his method's and the regions method's put the company out of compliance with the licence agreement. They knowingly seriously damaged operator organizations and personal income. Plus, they stated that they "don't care" is what I was told. I believe that the company has significant exposure and the operators should be made whole. Some really experienced and smart well meaning operators have established the NOA they have deep understanding of the MCD system and know how to lead. Easterbrook has done a lot of good things but he really stepped in it by allowing Chris K. to ruin relationships, impose unreasonable costs on the operators, put an arrogant face on the company. Some policies need to be reversed, operators made whole and operators listened to. Regardless, of the franchise agreement operators have clear and enforceable rights. Send your dues in to the NOA.

Anonymous said...

“The biggest, in my opinion, was the hiring of Chris K. as President of MCD USA. His methods and tactic's were absolutely wrong...What we are now learning is that many of his method's and the regions method's put the company out of compliance with the licence agreement. They knowingly seriously damaged operator organizations and personal income. Plus, they stated that they "don't care" is what I was told. I believe that the company has significant exposure and the operators should be made whole.”

THIS. I am one, I have records, recordings, copies of correspondence, notes. Threats. Intimidation. Extreme favoritism. Even performance metrics of “the chosen ones”, the O/O’s out doing their bidding and being awarded “top 10%” status and given the list of targeted O/O’s so the could scoop stores at a discount. Their metrics, performance is miserable yet they were “top 10”. Mine were and are still better.

There has to be some sort of lookback and recompense, the regions who most directly reflected CK’s dead-eyed, ruthless and completely baseless methods were the most vicious, most damaging, took out some good and grew some terrible operators, zero accountability- even protection for some and extreme pressure, even damage to good ones.

I survived, some didn’t. I wonder if it was worth the fight, what do I have left? A shell of what I had, limited flexibility and lost CF, stolen and ground down by the system THEY created.

Anonymous said...

Why hasn’t Stock Price Steve Easterbrook addressed any of the franchisees concerns directly to us as it relates to BBV 2020? Instead he hides behind his minion Lying Chris K? SPS must be busy managing the $20 plus million dollars he just cashed in by selling his stock options. The real reason the stock price is as high as it is now is because of him forcing the franchisees to pay for the company’s new looking buildings. And some how has gotten over eager analysts on Wall Street to think this strategy is going to work by putting franchisees in so much debt that they have to stay the course or lose a ton of their personal money. I guess SSP and the rest of the current McDonaldland characters like Amazon Alavaro, Snake Oil Spero and Charlie Cash Flow ain’t Strong are going to be the only ones financially benefiting from this nonsense. I can only hope that Karma comes to these professional illusionists sooner than later. It is truly said to see so many great franchisees that have done so much for this company and their communities for so long be treated like nothing more than money borrowing power for them. A lot of outsiders think owning McDonald’s restaurants is living the American dream. I now always respond...be careful what you wish for.