Quadrant Strategies' survey of 1,154 McDonald's Operators paints a picture of a company
that hired a management team off the street and that management team broomed the deep bench of people who actually knew the business. Then they tried to "reinvent" McDonald's.
These events will be discussed in business schools for years to come.
It's particularly interesting that "Operators with more restaurants tend to be more
dissatisfied with their cash flow performance than those who own only one restaurant".
It wasn't supposed to be that way. Going to a Burger King style of franchising was supposed
to give the larger Operators unlimited ability to reinvest in the business and enhance the McDonald's real estate portfolio.
Of all the blunders the new McDonald's USA management team has made, long-term,
changing the franchise model might be the biggest.