It's surprising to hear that the goal for Mobile Order and Pay is 15 - 20 GCs/day. That's sure tiny. I assume that goal will increase as adaptation increases.
Also, it's surprising that UberEats GCs are a couple of dozen a day. Or, maybe that's a good thing - less money losing transactions the better.
And yet McDonald's Operators will be forced to spend marketing resources to increase McDeliverys.
The above numbers are surprising but it's shocking to hear that the level of commission paid
to UberEATS (by McDonald's Operators) is supposed to be a secret. The Operators involved
in McDelivery can't discuss it and have signed non-disclosure agreements.
Now I've seen it all. McDonald's Operators not allowed to discuss sweeping system changes with their fellow Operators.
What else is hidden by those NDAs?