Coalition of Franchisee Associations

November 19, 2017

McDonald's Presents at Morgan Stanley Conference

McDonald's Corp's Chief Financial Officer recently presented at a Morgan Stanley conference. The analyst questions are always interesting and it's fun to see the CFO pretend he knows what's going on in the restaurants.

McDonald's (MCD) Presents at Morgan Stanley Global Consumer & Retail Conference (Transcript) | Seeking Alpha

I try to stay away from internet slide shows because they are usually just click bait. But this
one is reporter Peter Romeo's take on the CFO's presentation. Pete's been covering the restaurant industry for more than 30 years

McDonald's tells all - Restaurant Business magazine

1 comment:

Anonymous said...


They have carved the Heart & Soul out of this business and ATE it.

They want more kid business, then Fire Ronald McDonald.
They want more family business ,then remove playlands
They want faster D/Ts, then add to the McCafe menu and Add fresh beef.
They want higher Cash Flow, then add Labor to the Dining room to teach people how to use a Kiosk, and do table service.
They want better Operations, then let Operators grow to 20, 30, 40 & 50 Stores.
They want us to give Gold Standard everything, Yet their Communication & Technology is No Standard (total failure)
They want us to give Table Service, yet I would be happy to have people just to give Service.
They want Better Advertising, but Create an Ad Agency from 2 Old Dried Up ones.