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October 12, 2015

NRN's Jonathan Maze on Create Your Taste

Why McDonald's wants to customize burgers - NRN
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4 comments:

Anonymous said...

In the article, the writer say the CYT/BAB concept could boost inside sales by 25%. There is NO WAY this is possible. Also the cost of converting/remodeling our kitchens, the added labor needed, and the increased complexity and food costs will make this a poison pill for all but the most foolish operators to follow. Let McOpCo do it for 3 years FIRST.

Richard Adams said...

Since I know Jonathan to be a good reporter I'll defend his numbers a little. He computed the average store to do $544,500 in non-drive thru business. Then he's applying the 25% increase to that much smaller number, not to the $2.5 million total store volume.
And he qualifies it as "a big if".

But the idea of putting CYT is all McOpCos is brilliant!

Usually the testing of new products or new platforms needs to be tested on a Co-Op basis. But since CYT is being put into a few stores here and there (except for Florida), why not just do all the McOpCos and see what happens?
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Anonymous said...

CYT might be being tested in a few stores here and there however there are three co-op wide advertised tests that I know of either in progress or under construction right now. One small market, one medium and one larger market. (Co-Ops in Utah, Missouri, Texas)

Richard Adams said...

Those are pretty isolated markets and that's smart. It does not mean that putting CYT into all McOpCos first is not a good idea.