Clearly, ADB is helping sales and perception. However, to say that MCD is fixed is misguided and simplistic. MCD is in the most confused state than ever before. Sales have not recovered from the slide begun in 2013 and will not for several months and only if sales continue to grow. Sales is only one part of the issues facing MCD. Another important part is the out-sized and needless staffing in the regions and in oak brook. Another is the unnecessary reinvestments in buildings and equipment. Many of the buildings being torn down are perfectly good buildings. They may need to be modernized but that can be done at a far less cost. All of the debt incurred by the operators is not reflected on the MCD balance sheet. MCD is not acknowledging the true costs being incurred by the SYSTEM. It is a huge misconception that MCD is fixed.
MCD regions are bloated and many regional employee's simply are not competent Regional managers are not interested in building a strong region based upon good business decisions. Most want to build their own centers of influence within the Corporation. You can see it and hear it when talking to them. Profit and positive cash flow is not even on the radar screen. They care little about the operators or the region. Its all about their next promotion. The company is leaving lots of money on the table with their inefficiencies and poor judgment. Activist investors are seeing this and licking their chops. Oak Brook should have intense review of the regions. I don't think they realize that so many problems begin there.
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