Coalition of Franchisee Associations

October 9, 2015

Prominent Analyst Expects More Value at McDonald's

David Palmer counts on "value" to build sales at McDonald's


Anonymous said...

While there's supposed to be a turn around plan it's just a bunch of ideas to get Wall Street excited but every idea that comes out of the home office comes down to one thing - discounting and cheap food. Ideas like create your taste are a smoke screen to cover up the fact that all we really do is chase the "value customer".

Anonymous said...

Analyst must have been watching the Oct 8 webcast which was chock full of DISCOUNTING!
And, as usual, OPNAD reps lapped it up like it was golden.

Richard Adams said...

Interesting that the Sunday coupon drop mentioned ADB but appears to just be an excuse to put out BOGO offers on the entire menu.