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January 3, 2021

The Menu Pressure is Building

This article is from the U.K. but it's reflective of the kind of reporting 
that starts tomorrow. Reporters will be asking endless questions about 
various menu add-backs and analysts will demand the return of All Day 
Breakfast.

McDonald's corporate PR and social media teams will say all the wrong
things and make all the wrong promises. One or two tweets from someone 
who misses a deleted menu item will be said to be "viral" or claim that 
"the internet exploded".

Only McDonald's Owner/Operators possess the operational wisdom to make
sound menu decisions going forward.

McDonald's Confirms It Isn't Looking To Bring Back Breakfast Bagels At The Moment - LADbible
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8 comments:

Richard Adams said...

If you are frustrated by the lack of operational knowledge and experience among McDonald's corporate executives (and I might lose a few Wall Street friends saying this) but the analysts know even less (if possible). The analysts will give simplification or menu size lip-service but they'll always be obsessed with "menu innovation" and new product news. Long term analysts will find a reduced McDonald's menu completely unacceptable.

They'll always believe that the "experts" at Chicago HQ can figure it out.
.

Anonymous said...

If you GAVE the top ten MCD Executives three, three million dollars stores, with no debt service all of them would be broke in two years, in my opinion. If you can do something you love and make a good living then you will do it. If you can't you analyze or teach. IMO.

Richard Adams said...

It wouldn't take two years. They'd also fail in QSC so their franchise would be terminated.
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Anonymous said...

We need to put the majority of our focus on selling the new chicken “platform” a d keep the platform from expanding to include crap that no one who comes to McDonalds wants, like a fake meat chicken sandwich or an all day breakfast chicken .

Unfortunately the suits in Chicago don’t realize that to succeed in running a restaurant focus on your main target is required, not wasting time with buckshot hoping to hit a few more small targets.

Anonymous said...

Imagine what would happen if you took an over bloated menu and reduced it to only the items that sell well so you could concentrate on serving them really hot and lighting fast.
No... that would never work. Just ask Dick & Mac.

Richard Adams said...

Yes, but Dick and Mac were not Modern and Progressive. The Pajama Boys and Girls who run McDonald's Corp. would consider them to be WW2 generation dinosaurs who wouldn't understand that in 2021 McDonald's must be all things to all people, must be politically correct, and the brand must be a social justice warrior.

Dick and Mac would not understand that in 2021 the purpose of the brand is to glorify the CEO.
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Anonymous said...

A poster said: Imagine what would happen if you took an over bloated menu and reduced it to only the items that sell well so you could concentrate on serving them really hot and lighting fast."

Then you'd be Chick-Fil-A

Anonymous said...

All it takes is one tweet or Facebook post to get shared and then the suits go into a frenzy. Heavily discounted, line-clogging, low selling menu items are coming! That train is NEVER late.