(MCD) Franchisees are excited for the new chicken sandwich launch. “Chick-fil-A is big here, so we really welcome the chicken sandwich,” said one franchisee respondent to the latest Kalinowski Equity Research survey of McDonald’s franchisees.
A number of franchisees are also optimistic about the early 2021 numbers in comparison to a year ago. “Up against the beginning of the pandemic, we should rock and roll,” said another franchisee.
However, franchisees expressed frustration about their relationship with McDonald’s corporate. “Ignore the directions of inexperienced and incompetent corporate employees and upper management,” said one franchisee. “Support operator bodies who are trying to represent the owners against a greedy corporation that does not value the owners or our legacy.” “Going to resist all of management’s initiatives,” said another.
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