Chris K and Joe get richer while the only ideas from their marketing dept are to deep discount. They must be having a blast with the mcd app.
Everybody but franchisee's win. Mobile offers. .50Dbl Chz, .99 coffee, BOGO.01 McFlurry, Free Pie with purchase, 50% off QPC, Big Mac or 10pc. I know I am missing many more but let's see 14% rent, 4% SF & back up to about 3.75% advertising (Thanks Spiro), how much is left for the franchisee?
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