Some of the comments herein and other communications with McDonald's Owner/Operators appear to blame Travis Scott for being affiliated with McDonald's. And some had no idea that the rap genre contained such vulgar language.
First, Scott made himself famous. Then, in a search for celebrity promotional partners, McDonald's Corporation chased him until he caught them. On one hand, you have to admire his creativity and entrepreneurship. On the other hand, I can't support any "artist" who records spoken pornography and sells it to junior high kids.
But he didn't invent rap. The rap genre dates back to the late 1970s. Many of us became
aware of it through artists like MC Hammer. His biggest hit "U Can't Touch This" was an enjoyable, catchy song with fairly sanitized lyrics. I still enjoy it. But folks, that was thirty
Somewhere rap went astray and we ended up with famous rappers like Eminem. At least
that was the guy I found my youngest son listening to as he entered high school. That was
fifteen years ago.
Responsibility for the fact that McDonald's Corp. is now part of the rap scene is 110% on McDonald's management and no one else. They are the ones who don't understand McDonald's historical culture.
Since rap has been around for a while why hasn't McDonald's gotten involved with rap celebrities before? It's because the company was run by people like Jim Skinner and Jim Cantalupo who understood the importance of building a company with actual values.
This generation of "leaders" just wants to be modern and progressive - and gross.