Translated, this comment by Bloomberg's analyst Michael Halen means "Franchisee
profit be damned, bring back all-day breakfast".
“McDonald’s kind of underperformed a little bit early on in the pandemic. I think part
of that was the fact that they halted their all-day breakfast to kind of help to improve franchisee margins and throughput at the drive-thru during lunch and dinner times."
- Michael Halen
But we can't blame analysts. For four years they've been told ADB was a huge success.
It's now official Wall Street lore and management can't go back and say, "ADB was not a
McDonald's Earnings Disappoint, Starbucks Beats - Restaurant Engine