July 12, 2017

Biggest Oak Brook Power Grab in History

McDonald's Local US Creative Accounts in Review - AdAge
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5 comments:

Anonymous said...

Fewer Agency choices = Less Competition = No local innovation = Fewer "Big New Ideas" I just dont understand this move, unless its only goal (probable) is to consolidate control in Oak Brook. The VAST majority of innovative ideas in the past 50 years were born at the LOCAL level.This will end. Badly

Anonymous said...

A power grab for sure. McD mgmt has been trying to consolidate the advertising functions for years but the O/Os fought them off. Looks like the O/O rollover is almost complete. McDonald's is now managing all aspects of our business.

Anonymous said...

we can reverse this by dropping out of opnad and dissolving the co-ops. it will take a few years but we can fix this. we write the checks.

Anonymous said...

We are now completely controlled by Oak Brook.

Anonymous said...

Drop out of OPNAD ??? Prepare to be harassed DAILY by field service . You didnt invest in a business with McDonalds. You bought a JOB!