Coalition of Franchisee Associations

July 28, 2017

Become “The Disrupter” or “The Disrupted.”

One of the participants in this discussion says, 

"Disruption is by far the most exaggerated marketing term in circulation today. An overstatement and a cliché. Drop it."

Will ‘doubling down’ on tech help McD’s disrupt the fast food business? – RetailWire

1 comment:

Anonymous said...

he's just regurgitating catch phrases he's seen in Forbes and Fortune magazines