Thanks for sharing this! It's important to keep up with trends like these - how much people are spending on advertisements.
So what! The operators will still be spending 4%, maybe a few dollars less, on advertising.
4% ??? we spend far more than 4% if we include all promotion, LSM, and discounting of food we spend 2 or 3 times the amount required by our franchise.
The past two years have proven that spending massive amounts on advertising does not necessarily move the sales needle, it just gives oak brook a lot of other people's money to spend. OPNAD should be cut back to almost nothing so we can make decisions and spend our money locally.. We were supposed to havee more local control so why is OPNAD still in charge?
Exactly my point. We still have to pay a contractual minimum of 4%. So overall restaurant ad spending down 10% has no impact on our bottom line one way or another. The company will never reduce the use of other peoples money.
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