This is so different than the last time McDonald's sputtered. Hard to change a ship around when you don't know where to go. Breakfast all day wont make a major impact long term. than what is next? Delivery, Catering, then what. The system has run its course.
What's this about OPNAD not having a plan for the rest of the year?
They are waiting for oak brook to tell them how to vote.
A smart man once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."Based on our sales trends it seems that at least 90% of our OPNAD spend is wasted.
OPNAD is a ponzi scheme. It astounds me that operators in normal and low cost advertising markets continue,(thru OPNAD),to subsidize High Cost media markets like New York and LA.
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