There are comments on this website about an independent McDonald's Operator group that would theoretically have some influence on McDonald's corporate franchising decisions.
That group already exists - it's called OPNAD.
How preposterous would it be for McDonald's Operators to go though the angst and expense
of forming an independent association while at the same time voluntarily sending Billion$ into the OPNAD fund? And, in doing so, Operators would continue to spend two and three times their contractual obligation on advertising and promotion?
Operators should review their franchise agreements and live up to 100% of their obligations. Any thing beyond that is a contribution to enrich McDonald's shareholders and Oak Brook executives.
Once you have OPNAD under control (or out of business) then we should talk about a McDonald's Operator association.
McDonald's Operators could influence the direction of the system with their participation or non-participation in OPNAD. It would take a lot of intestinal fortitude but so does starting
and belonging to an independent franchisee association.
Please visit our previous post on this topic HERE