Wendy's pulled the usual trick on shareholders and some of their franchisees.
When they began their reimaging program about six years ago they did on the
worst stores first. This brought sales increases in the 25 - 30% range. Of course,
as they moved into newer, more normal locations the increases fell off and so
did the ROI.
Wendy's Remodel Offers 'No ROI," DavCo Counters in Lawsuit