"But it was served up with the potential for backlash — notably from its franchisees that
operate about 90 percent of McDonald's restaurants in the U.S.
Essentially, the world's largest restaurant operator has pitted its own stores' pay scale
against those of its franchisees and other fast-food chains, as well as against other service-
sector companies such as Target and Wal-Mart."
McDonald's pay raise helps company achieve multiple goals - Chicago Tribune