February 18, 2015

McDonald’s ‘Pay With Lovin” Campaign Buys Some Kudos–And Confusion





Corporate Intelligence - Wall Street Journal
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2 comments:

Anonymous said...

Next time bring the owner-operators into the decision making loop.

Anonymous said...

...and so where did we go after we gave away the farm for a dollar, well, we went "FREE" so franchisees weren't asked about this and weren't loving' it. It was a stupid grab at heartstrings across the advertising world and did nothing to build new customers or increase profitability.