Coalition of Franchisee Associations

February 18, 2015

McDonald’s ‘Pay With Lovin” Campaign Buys Some Kudos–And Confusion

Corporate Intelligence - Wall Street Journal


Anonymous said...

Next time bring the owner-operators into the decision making loop.

Anonymous said...

...and so where did we go after we gave away the farm for a dollar, well, we went "FREE" so franchisees weren't asked about this and weren't loving' it. It was a stupid grab at heartstrings across the advertising world and did nothing to build new customers or increase profitability.