February 4, 2015

Behind The Scenes Of McDonald's Super Bowl Giveaway

Special: Super Bowl - Advertising Age
.

4 comments:

Anonymous said...

Exactly what I have experienced in my restaurants with about half the customers; we have since mostly discontinued this promotion.

Anonymous said...

Deborah Wahl - expert on giving away the store.

Anonymous said...

NONE of this was given a field vote. We are simply pawns

Richard Adams said...

Wait until a few million people get the McDonald's app on their smartphones and Oak Brook can start pumping out free food offers with no oversight. It will be called a "loyalty program".