We've often discussed the brand damage done by getting a company involved in politics. We've primarily been critical of liberal corporate CEOs who want their brand to be "Woke". But it's not just liberals who make this mistake. Case in point: the "My Pillow Guy", one Mike Lindell.
May 2, 2021
Suicide By Politics Cuts Both Ways
Don't jump to conclusions, I don't much like this guy. I think he's a wannabe and a hanger-on and those who get close to him will end up embarrassed. No matter how much he continues to spend on advertising a certain percentage of the population will decline to buy his bedding products because they are aware of his political activities.
But, now that I've jumped ugly on Lindell, I'll come to his defense. He's likely doing damage to a company that he built and (as far as we know) he owns 100%. He will be the sole victim of his political missteps.
That's far different than an accidental CEO who wanders in off the street, rides around in corporate limousines for a few years, and unexpectedly ends up in control of the entire brand. In other words, if you built it, you have a right to burn it down. If you're just a temporary caretaker of other's decades of hard work you need to proceed with caution.
Posted by Richard Adams at 5/02/2021