Starbucks' model has always been focused on urban customers. Let's see if this works.
Starbucks to the Burbs
"Starbucks' model has always been focused on urban customers. Let's see if this works." Not totally true, you might mean business office areas or downtown areas but not "urban areas". I am located in price-sensitive rough urban areas I have seen over the last five years two Starbucks close and there is one Starbucks in my area but 5 McDonald's within the same area. Starbucks is for people that have more disposable income or is an indulgent visit in my area, not someone that will visit regularly.
Maybe I should have used "metro". It's just different operating a store on the ground floor of a 30 story office tower vs, a suburban drive-thru..
Ex MCD Regional VP Debbie Stroud leaves her mark on Starbucks (as VP Operations) via Drive thru initiative.
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