Coalition of Franchisee Associations

February 25, 2021

We've Figured Out McDonald's CEO's Management Style

 He asks himself, "What would Fred Turner do?" - And then he does the opposite.

 A friend suggested we post Fred's video presented at the first NOA meeting in 2018.


Fred Turner on YouTube.


Anonymous said...

Man I miss Fred. Chris is a joke.

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Anonymous said...

wish we could talk about this kind of thing in meetings

Anonymous said...

Its not Ray Kroc's McDonald's... operators laughed at that ignorant comment. Failing to realize, it was a mission statement to destroy the brand.

Now opening an additional 500 locations, solely to seek the new rent revenues... got to up the cashflow for those stock options.

Ray Kroc played the long game for his brand legacy. Chris K. plays the short stock options game. Even if the brand doesn't survive the long term. He still isnt personally invested for that level.

Anonymous said...

All the while management is eyeing our equity, carefully watching the Chick model of “ownership” as nothing more than a paid employee.

One way to do this is to run the rent up to the point that there is nothing there to buy or sell, OO is just running a money printing device for shareholders.

I wish someone could tell me under what circumstances 14 or 15% rent works on this end AND how in the world we ever got here?