In this day and age, it makes no sense to have a nationwide price point.
Ray Kroc could of easily made a national program, but chose Local Store Marketing as its principal scheme. You cant build brand trust in the community, when today franchisees are so large, the community doesn't know who you are.
END $1 ASD NOW !!!!!!!!!
Just wait and see. The suits in Chicago, desperate to reignite sales, will propose MASSIVE discounting. And of course, OPNAD and the toothless NFLA will support it unequivocally. It will also be followed by a MCD mandate of nearly complete return to the service-time slowing nationwide "Core Menu" (required).
The day I realized Spero was a fool.....Sitting in the Bigger, Bolder Vision 2020 Chicago Extravaganza Gallery Walk and Sepro is showing us how much all the other national competitors are spending on national advertising being double a percentage of sales than what we spend and half as much by a percentage of sales locally then shows AVU's (Average unit volumes) and McDonald's is double AUV in sales of all those competitors but wants to do what they are doing? Does that make any sense even to a ten-year-old?
I’m in operator leadership and I can tell you that the vast majority of my colleagues will rubber stamp anything Chicago puts in front of them to try to feather their own nests. They should change the NFLAs name to National Franchise LEMMINGS Assoc.
Thats why we will always need NOA.
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