So McDonald's Corp. is using the phrase "Black Lives Matter" in corporate produced advertising?
From my perspective Black Lives Matter is three things:
* It's a slogan.
* It's a massive internet presence.
* It's becoming a political party.
At the present time the focus of BLM is apparently the Defunding, Deconstruction, and Demonization of law enforcement across the country.
It's hard to imagine there's a company in the USA more interwoven with law enforcement
than McDonald's and its franchisees. And it's not just because of McDonald's size. It's about the all American image, the flag flying at every store, and the constant interaction between McDonald's Owner/Operators and law enforcement.
This was true when I was a crew person and police could eat for free at McDonald's. It was
true when I was an Owner/Operator and the San Diego County Sheriff's Department was a
key component of my LSM activities. And It's true today as evidenced by thousands of
postings on social media.
The trouble is, McDonald's management appears to be completely unaware of this long-standing relationship. And the ad agencies and public relations people will be oblivious to
So management will act emotionally and thrust the brand right in between BLM and law enforcement. That's the last place any company should find itself.
Taking sides in this situation (which appears to be getting worse as I write) could be the
biggest Lose-Lose in the history of McDonald's.
McDonald’s #BlackLivesMatters Ad Was Shortsighted and Hollow – Adweek
Workers Aren't Impressed by Corporate Anti-Racism - NYmagazine