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June 4, 2020

McDonald's Smaller Menu - If You Can Keep It

The challenge is, the Wall Street types are always looking for "menu innovation" and management has to be able to boast about a "new product pipeline" on conference calls
and at analyst meetings. When sales hit a flat spot new products will be the answer.

McDonald's franchisees want to make their smaller menu permanent - Restaurant Business



5 comments:

Richard Adams said...

The first thing analysts will demand is the return of ADB.
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Anonymous said...

Sorry, social distancing in the grill will prohibit ADB, as theres no 6 feet for a egg cooker fkr reat of day.

And with MCD having to approve reopening, it would be strange to have restaurants jump thru those hoops... then ignore their own guidance to bring back ADB

Richard Adams said...

Well, I didn't mean tomorrow but someday when things get back to semi-normal. Analysts will assume that the operational geniuses at McDonald's headquarters will figure it out. When ADB was introduced MCD USA was recovering from several negative sales years. So when ADB was launched there was a sales increase and Owner/operators tell me it was unrelated to ADB.

But Easterbrook took credit for the idea of ADB and boasted about the sales boost. So ADB was a resounding success in the minds of analysts. Trust me, they'll demand its return.
.

Anonymous said...

ADB has got to stay dead. We'd better come up with a factual presentation to keep stock analysts from pretending that they understand it and pull the puppet string that they have on Chris K.

NOA? Are we up to this?

$1 drinks ought to be next.

Anonymous said...

Since the odds are stacked against us re menu simplification, we should try a middle of the road approach of letting operators themselves or coops decide on what to sell.. Candidates include ADB, bagels, salads, steak etc