Oh, we're going to be carrying meatless Beyond burgers. We won't be selling them, but they will be a drag on the menu and weight in the dumpster when they expire.Stock analysts LOVE Beyond and Starbucks has it, Burger King has 2 and Dunkin has it too. Of course its going to be shoved down our throats to support the price of MCD execs' stock options. Who cares if it all ended up in a Canadian landfill and cost those O/Os thousands per restaurant?
Beyond Meat execs and investors are dying to get their paws on the power of OPNAD..
Of course, Don Thompson is on the Board of Directors. Part of his bio on the Beyond Meat website states: "Mr. Thompson has a BS degree in Electrical Engineering from Purdue University and a Doctor of Science degree from Excelsior College in Albany, New York. We believe that Mr. Thompson is qualified to serve on our board of directors due to his experience in the food industry." The Doctor of Science degree is an "honorary" degree. Why would they need to "pad" his resume?
Once our dining rooms are re-open and there is a sales decline we will have a plant-based burger. Hard to say if Beyond Meat will be the supplier as any company can make one I am sure McD's will do blind taste test and RFP.
Our guests will avoid fake meat with even more vigor than they avoid espresso beverages. They won't even pay$2 for those no matter how much cramp we add to it for no extra charge. Mthey pay Starbucks $7 for it, though. Maybe $7budks can sell fake meat, too. We won't sell it.
This is too bad because my customers keep asking for it
I'm sure a few do with all of the advertising BK has done against fake meat. Consumers often confuse the brands in any industry and many people see little difference between the brand names Burger King, McDonald's, and Carl's Jr.When I was a McOpCo manager in San Diego Jack in the Box had dominated the market since the 1950s and all native San Diegans grew up eating at Jack in the Box. People constantly ordered "Bonus Jacks" at McDonald's. When I'd tell a new acquaintance I worked for McDonald's the next time I met them they'd ask "So how are things at Jack n the Box?It's perfectly understandable if customers see a Burger King ad and ask for that product at McDonald's. That doesn't mean you wouldn't sell a dozen fake meat products a day and would have to discard most of your inventory..
Post a Comment