Subject: Leaks in the McDonald's system
While it's very convenient for McDonald's HQ to blame any leaked information or plans
on the Owner/Operator community 99% of the leaks in the McDonald's system come
from employees of the outside advertising agencies and PR firms.
These people are loyal to no one and are always networking for their next job. It's
important they establish connections with reporters and trade pubs who cover the
But that makes NDAs a great way to shut down communications among Owner/Operators
while the agency people continue to sing like birds.