Yes, last week was a rough one for McDonald's investors. I don't know what's going to happen with McDonald's share price but I can predict what the corporate suits are doing this week. They're in a panic to accelerate several initiatives.
Many Wall Street types and most in the business media are blaming the soft traffic numbers for McDonald's USA on two things.
1) The chicken sandwich wars (about to be amplified by Popeye's).
2) Lack of McDonald's fake meat products. Just because many other chains are adding fake meat sandwiches and the like it appears to be a national trend. It's not, but that's what's being reported.
So, McDonald's management will be expected to jump on these two bandwagons with both feet. Their deadline is the third week in January which will be the next quarterly earnings release and conference call with analysts. Management will be expected to report substantial progress on chicken sandwiches and fake meat.
And that's why we'll see management panicking. They have about eleven weeks to work their magic.
Unless of course, McDonald's USA turns in some spectacular sales in November and December. If so management will be temporarily off the hook but will still be pressured on the above initiatives.
Meatless meat backlash - Vox
McDonald's expected to jump into chicken sandwich war next year - Marketwatch
Canadian fake meat hasn't been a blowout - Marketwatch