September 23, 2018

McMisleading Advertising


I recently visited a McDonald's store in a market that does not offer McDelivery. Yet, the 
P.O.P. for Glazed Chicken Tenders mentions McDelivery. What's up with that?

Takes me back to 2009 when OPNAD launched nationwide advertising for McCafe when 
less than two-thirds of the stores in the country had the product. Will OPNAD be just as premature when they advertise McDelivery?

Many Operators think this blunder hurt the success of McCafe.
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1 comment:

Anonymous said...

Mcdelivery is a joke. It'll never be profitable for O/Os