June 27, 2018

Freestanding McCafes to Grow in Canada

...most franchisee agreements contain geographical exclusions which prevent 
cannibalization from new stores within the network, but McCafés would be 
an exception to the rule because they are a different concept with a different 
menu that includes a lineup of grilled cheese and specialty sandwiches. “You 
could put (standalone McCafés) in areas where you would not put an existing 
McDonald’s,” Arifuzzaman said. “It is a way to grow McDonald’s footprint 
and potentially steal more share.”

McDonald’s extends its cafe chain rollout as it battles Tims and Starbucks - Fin. Post
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1 comment:

Richard Adams said...

I put that quote up because that consultant guy doesn't know what he's talking about.
Few franchises include territory protection. Of course the proliferation of McCafes
would cannibalize sales from nearby McDonald's stores. But his comment does include
the McSpin corporate will use in justifying these additional locations:

"“You could put (standalone McCafés) in areas where you would not put an existing
McDonald’s”

Yeah, sure.
.