Coalition of Franchisee Associations

June 4, 2018

Waiting On A QPC

Feedback from McDonald's Operators, my experience during visits to McDonald's, and chatter on the internet confirm that service times at McDonald's have slowed since the introduction of HOTG. That's understandable during a major operational change. 
Hopefully McDonald's Operators will work the bugs out of the program and service 
will improve.

But in the middle of this change Oak Brook comes up with the idea of deep discounting 
QPCs? An operational change is screwing up service times so Oak Brook wants to vastly multiply the number of HOTGs sold or given away?

Congratulations to OPNAD for rejecting the idea.

It becomes more obvious every day that the lack of real restaurant experience among 
those in upper management has potential to do great harm to the McDonald's system.

McDonald's corporate employees should be encouraged to visit some real McDonald's restaurants. Time some customers, wait for some product, stand around waiting with real McDonald's customers.

According to the mapping function on there are 14 McDonald's locations within five miles of Oak Brook. And, about the same number can be visited on a leisurely
walk from the new Chicago headquarters to Navy Pier.

These corporate aristocrats need to get out of their safe spaces and experience what's happening in real McDonald's restaurants.


Howard Penney said...

This make complete sense to me... The need to tell wall street that HOTG is a success and the only way to do that in a slowing sales environment is to increase discounting

Anonymous said...

They have carved the Heart & Soul out of this business and ATE it.

They want more kid business, then Fire Ronald McDonald.
They want more family business ,then remove playlands
They want faster D/Ts, then add to the McCafe menu and Add fresh beef.
They want higher Cash Flow, then add Labor to the Dining room to teach people how to use a Kiosk, and do table service.
They want better Operations, then let Operators grow to 20, 30, 40 & 50 Stores.
They want us to give Gold Standard everything, Yet their Communication & Technology is No Standard (total failure)
They want us to give Table Service, yet I would be happy to have people just to give Service.
They want Better Advertising, but Create an Ad Agency from 2 Old Dried Up ones.

Anonymous said...

They have to be given away because who is going to buy a $4-5 sandwich when you can one for $1 or a Bacon McDouble for $2 the HOTG Qtrs are good but not worth double the price, consumers are not that dumb.