Coalition of Franchisee Associations

June 5, 2018

Waiting For A Clue

Continuing with our theory that McDonald's management doesn't know what's going on 
in the restaurants - here's another example.

On Monday a CNBC host attended the opening of the new Chicago office building. During 
an interview with the McDonald's CEO, CNBC's Jim Cramer popped in with a question 
from their studios in NYC. His question, or complaint, was about the slowing speed of 
service at quick serve restaurants.

The response was pathetic. It was all about the new gimmicks to speed up customer ordering. Nothing about what's going on in the kitchen. Nothing about operational complexities.

Speaking as one with decades of operations experience, and now a frequent McDonald's customer, the problem isn't about the ordering process. The problem is how long I have 
to wait for my food after I order.

If all management intends to do is fiddle with the ordering process then things are only 
going to get worse and working at McDonald's will only become more difficult.

As one person put it on twitter, "Thanks McDonald's for the more comfortable furniture. 
It gives us a place to sit while we wait for our food".

It's going to be tough to fix an operations problem when so few of the people in charge 
know anything about operations.

The service question and the weak response is at the six-minute point in this video.

McDonald's CEO: We are evolving the business in a meaningful way:


Anonymous said...

Speaking of which we just got a memo from that Chris K. guy. In 4 very short paragraphs he uses "I, me, or my" 14 times. Thats some ego trip he's on.

Anonymous said...

Any news on regions restructuring to field offices? Heard QSCVPs were being fired today...

Anonymous said...

It's been reported that there will be a town hall on June 12th where the layoffs will be announced. Most likely QSCVPs, Regional Marketing, etc

Anonymous said...

I for one support the field office concept and more operational training. Closing the regional palaces and sending high paid do little executives into retirement is sound management.

Anonymous said...

Heard 8-10 regions are toast. Good Riddance

Anonymous said...

Supposedly, eight regional managers (GM) were given pink slips yesterday.

Anonymous said...

Sounds like we are going to Ten Field Offices

4- Philadelphia or Pittsburgh
5- New York
6- Connecticut
7- Los Angeles
8- Chicago

Not sure about 9 & 10

Anonymous said...

DC (Bethesda)

Anonymous said...

So only one office west of the Mississippi? Wow

Anonymous said...

No, the actual map shows a filed office in Dallas, Denver, SoCal, and NoCal.