The results we are seeing in sales are short term, and we will see long-term salesdeclines because of the wasteful investments we are making.
The Vision 2020 and remodeling punishes the good Operators for the investment theymake in their business day in and day out.
I’m anticipating a good year next year. However, completing multiple Major RemodelProjects will drain cash and cause distractions in those stores. Of course, this is alwaystied to store cash flow. I rate our relationship a “one” because I have the hindsight ofdecades. The competence is all departments is no better than average. I completelysupport the actions and future plans expressed by McDonald’s CEO. When he told WallStreet that he would take a half-billion dollars off the U.S. G&A in three years, you seehim doing it. That fact alone speaks to how poorly the company had been managed inprior years. There are still too many employees, too many regions, and too manystores. Keep reducing payroll and closing stores.
McDonald’s continues to purge itself of legacy franchisees (who think for themselves).So-called collaborative alignment is the new normal.
There aren’t relationships between McDonald’s and the Owner/Operators. Everythingis as Corporate wants it. Some things are going well; however, trust and respect havedeteriorated. My region does treat me fairly well, but their hypersensitivity totransactions is becoming absurd. Owners that have been impacted by local factorssuch as declining population, road construction, or new competition are unfairly viewedas poor Operators.
This weekend I spoke to a recently retired company Attorney. Going forward, will be difficult for the operators. They don't care who you are or how "positive and contributive" you have been in the past. Its a new day. It all about the numbers. Sales increases and reinvestments. The once envied relationships are now meaningless. The advice was to keep an "open mind" to determine how best to handle your investment or if you want to remain in the business. There will be little direction coming from the regions. Big changes to former longstanding well understood policies. MCD is expecting many lawsuits and they are prepared for it. If you want to throw away hundred's of thousands of dollars on suing them that is up to you but even if you win you lose. Don't obsess about the past or even talk about it. Focus on sales increases and reinvestments. Listen and keep an open mind.
Comments made on this website truly are anonymous. I cannot tell if the above comment was submitted by someone who works for McDonald's Corp. or if it was written by a nearly suicidal McDonald's Operator.Rereading the last two sentences I'd say it was written by a corporate puke.
The partnership is DEAD
They have carved the Heart & Soul out of this business and ATE it. They want more kid business, then Fire Ronald McDonaldThey want faster D/Ts, then add to the McCafe menu and Add fresh beef.They want higher Cash Flow, then add Labor to the Dinning room to teach people how to use a Kiosk. They want better Operations, then let Operators grow to 20, 30, 40 & 50 Stores. They want us to give Gold Standard everything, Yet their Communication & Technology is No StandardThey want us to give Table Service, yet I would be happy to have people just to give Service.They want Better Ads, but Creates an Ad Agency from 2 Old Dryed Up ones.I am sure my fellow Operators can add more to this list. I am afraid I might have missed my best Window to Sale and retire.
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