Great marketing as opposed to today’s FIASCO with the “limited” sauce.
A friend told me his store got 20. Maybe one store in 300 got ANY. Brilliant.
So customers run to their local store to be told, nope none here. And those
who did have any had 20 packets?? REALLY?
Only thing accomplished today was to piss off thousands of people.
This is the future of marketing?!?? Competitors are laughing as they should be.
Managed to screw yet another great idea up again.
Stupid, right up there with the fork thing and rainbow fry boxes.
McDonald's Operators can expect this kind of thing to happen a lot in the future.
Now that McDonald's USA will have mega Co-Ops, humongous ad agencies, and OPNAD
having been spayed and neutered McDonald's marketing will be one disaster after another.
Where do such bad ideas come from?
Not to get all political but you mentioned the rainbow fry boxes. McDonald's is run by people
of the liberal persuasion. And, advertising agencies are staffed by extreme left-wing liberals.
Liberals generally look down on the people they wish to rule and consider the population to
be stupid and incapable of caring for themselves. Liberals think the citizens can't take care
of their own healthcare, too stupid to handle guns, too dumb to improve their lives without
This attitude is a form of contempt for the average American. When corporate liberals make
decisions with this bias the result is often abusive to their customers (or in McDonald's case,
abusive to the Operator's customers).
Who else would think it a good idea to deliberately frustrate thousands of die-hard fans?
And now we'll hear wailing and moaning from Oak Brook about the negative press - "We had
the best of intentions".
Like I said, now that McDonald's Operators are being taken out of the decision making loop
this kind of thing is going to happen over and over again.