One commentor began with: "I'm surprised that there has not been more focus on the finance/debt issues by MCD in the Business Media. Many stores have good operations
but the problem comes from declining sales and costs below the PAC."
There is only one source for such reporting - McDonald's Operators. A reporter can't
make up the facts or report on speculation. They need sources that are informed and
quotable. McDonald's is not required to report on Operator profitability and when they comment on it, they lie. Whatever information they might gather is sealed. Accountants retained by Operators can't talk about their clients business but if they did, they'd lose
all of their McDonald's business.
This could only be reported on if an Operator or Operators pick up the phone or go on
line with the reporters from the major business media. They've been waiting for years
to hear from McDonald's Operators.
I hear the following from a reporter or an analyst almost every day:
"I know the answer but I have to ask, do you know of any McDonald's franchisees who
will discuss these issues?"