Check out the comments on news stories like Bloomberg, or check the social media. McDs is said to use "tainted chinese beef", "blood in the Ketchup", "no taste at all", "pays slave wages", "too many black/hispanic (minority employees", and on and on. If we dont address this FAST, we are in deep trouble.Corp cant keep ignoring this perception problem. If we do, we will go the way of Howard Johnsons, Radio Shack, or the bowling alley! Remodeled stores with NO CUSTOMERS ! Wake up Oak Brook. (and dont just blame the operators like you usually do)
We've made our own bed - spending billions on opnad advertising "value" has earned us the rep as the Walmart of the food business.
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