California as a "test". It's not a test - it's the preordained future of McDonald's.
When four stores out of 800 plus are conducting an operational "test" one does not bring
in the national media to create a PR stunt. The San Diego and Los Angeles CoOps have
already launched a social media campaign to draw reporters into the restaurants.
How does management back away from this without admitting to a huge failure?
In fact, I don't think there are any real "tests" in McDonald's any longer. Someone comes
up with an idea to copy a competitor, the Innovation Center develops the product, and
the national roll-out plan is finalized.
Therefore, at the very beginning of the "test", we get this on Twitter:
Breaking Burger News: Media, bring your press badge to McD's @ 3805 Midway Dr. before 2:30 pm for a FREE Build Your Burger