September 8, 2014

Memo To McDonald's - New U.S. President's To-Do List

Thanks to the McDonald's Operators who pointed out this Seeking Alpha article by author
Denise Lee Yohn. She suggests Mike Andres should:

* Stop introducing new products outside the core menu.

* Stop courting the media when it comes to quality.

* Stop the retail bagged coffee.

* Start improving value perceptions.

* Continue streamlining the menu.

* Re-focus on families.


Memo To McDonald's: Core Execution Should Be On New U.S. President's To-Do List

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3 comments:

Anonymous said...

http://www.bloomberg.com/news/2014-09-09/mcdonald-s-august-sales-slump-as-u-s-declines-for-fourth-month.html

Anonymous said...

Just look on the Internet, the general consensus is that the tainted beef and chicken IN CHINA, is also used in the USA !!! THIS IS A MAJOR PROBLEM !!!

Anonymous said...

She's not even an Operator and has a pretty good idea of just some of the things that need to be done.

As an Operator, I can tell you the restructuring of the financial statement to give us back 6-8 points is what the start point should be.

Nothing means anything if Operators can't cash flow.