This program is a joke. Its unlikely to work but if it does it will hurt coffee sales in McDonald's restuants. This not something a company that is 90 percent franchise should be doing. And when it doesnt work McD and kraft will discount the grocery store coffee.
I am mixed on it; could bring better awareness of the brand? Will be interesting to see if the profits will go back directly into the system to benefit the restaurants. They should also let the restaurants sell it on a display. I think if your going to brew at home your going to brew at home that day.I love where Mr. Betts says “It starts by listening to what your guests are asking for and our guests have been asking for this.” My guests have been asking for bulk coffee in a box for a long time that they can take back to the office such as Starbucks and many other brands do but we don’t make it convenient for the consumer to buy coffee for the office at our locations.
Lets see, we are currently giving away coffee, which cheapens the brand, setting the value of our coffee at ZERO! And then we expect consumers to pay a premium for it in grocery stores? Our branding is so screwed up.
Will the profits from Grocery coffee be used to remodel low volume stores who cant afford remodeling, or used to enrich overpaid corp officers like Thompson?
Not likely, if a low volume store needs a remodel it's time to put it in the hands of a large multiple Operator who can handle the debt. In other words, if a particular store can't support a remodel/rebuild it's not the store's fault, it's the Operator's fault.
Mr.Betts always did like to make things up to suit his or McDonald's purposes. He didn't get to be President of Canada by not creating the "It's what the customer wants line". He's been known to fudge the facts. "Just sayin".
He could have saved the system millions by being honest in 2009 about McCafe.
Since Andres is responsible for Canada, does anyone know how this impacts Betts?
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