Franchise Equity Group

March 30, 2019

Funding The Enemy

Now that the Democrat party has gone full-on socialist will McDonald's Operators continue
to  give them 1/3 of their political donations?

OpenSecrets info on McDonald's
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March 28, 2019

Minimum Wage - Minimum Thought

I think I've absorbed most of the news on McDonald's Corp's announcement to the 
National Restaurant Association on the minimum wage issue. But none of that news
explains why this change in policy had to be made into such a spectacle.

First, McDonald's relationship with the NRA was not a public issue. I've never seen 
it in the press, never been asked about it by a reporter or an analyst. Never heard a
McDonald's Operator mention it. The bizarre stuff the unions send out or post online 
doesn't mention the issue. If it was a public issue only a few people knew about it.

Secondly, it appears that this could have been handled with a private phone call between
McDonald's Corp. and someone at the restaurant association. Instead, someone at 
corporate made the decision to issue a manifesto and make a public splash.

Thirdly, this hands organized labor a moral victory and they are already asking for more
concessions.

But there's a reason this was handled so poorly...

The corporate culture at McDonald's has been taken over by employees with liberal 
political leanings. One of the traits of liberals is they think that almost everyone 
agrees with liberals and the small percentage of the population who don't agree with 
liberals are best ignored. 

And being a liberal is a way of life. Their political views can't be separated from their 
personal and business lives. This makes it very difficult to make good decisions.

Which brings us to McDonald's VP Genna Gent, the signatory of the unnecessary letter.
Who is she?

She's been with McDonald's for two years. Before McDonald's she did political work for 
the American Beverage Association and before that she was with the State of Michigan 
for ten years as communications director. For most of those years, she worked for uber-
liberal Governor Jennifer Granholm. 

Anyone familiar with Governor Granholm would know that she's the type of political 
leader who wants everyone around her to share her uber-liberal political views. Just like Robert Gibbs had to share Barrack Obama's views.

Like I said, liberals have trouble making good decisions and this minimum wage debacle 
proves it.
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March 25, 2019

McDonald's Acquires Machine-Learning Startup

McDonald's Acquires Machine-Learning Startup Dynamic Yield for $300 Million - WIRED

$300 million here, $300 million there, pretty soon you're talking about real money.

The real question is, how much will McDonald's Corp. let this company charge McDonald's Operators?

The K. boy says the restaurant cost "will be at a discount from market rates". That's completely open-ended, it's unlikely there is any way to determine market rates.  

If it increases sales McDonald's Corp. will get their ROI, they don't need to look at their 
ownership of Dynamic Yield as a McDonald's restaurant profit center.
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Restaurants Go On the Political Offensive

New York City Hospitality Alliance pushing back against socialism
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March 20, 2019

McDonald's Presents at JPMorgan Conference

On Friday McDonald's.CFO spent 45 minutes with an analyst from J.P. Morgan.

I'll never understand why they send out a bean counter to discuss operations and 
marketing, but the analysts share the same type of education so they take him/her 
seriously.

About half-way through the discussion the CFO talks about Operator cash flow and 
for the first time McDonald's has admitted that the Operator cash flow numbers they 
give Wall Street are "pre-debt".   

Here's the Seeking Alpha Transcript
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March 16, 2019

Poultry in Motion


At the end of February, a memo from the NOA board expressed some frustration with the development of "a better chicken sandwich".

On March 5 a press release appeared on the McDonald's corporate website featuring the "test" 
of "Mighty Chicken" in Augusta GA.

Now, I don't hang out on the McDonald's website very much but I've been there enough to know
that announcing a small market (35 stores) test on a website available all over the globe means 
it's not a "test", it's a done deal.

Local press in the test market? Absolutely. But it's not global news unless all of the decisions 
have been made. I wouldn't be surprised if this product isn't already on the OPNAD calendar.

Otherwise, it wouldn't be on McDonald's global website.

Here's the corporate press release:

Testing Mighty Chicken in Augusta, Georgia - McDonald's Corporation
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