I think I've absorbed most of the news on McDonald's Corp's announcement to the
National Restaurant Association on the minimum wage issue. But none of that news
explains why this change in policy had to be made into such a spectacle.
First, McDonald's relationship with the NRA was not a public issue. I've never seen
it in the press, never been asked about it by a reporter or an analyst. Never heard a
McDonald's Operator mention it. The bizarre stuff the unions send out or post online
doesn't mention the issue. If it was a public issue only a few people knew about it.
Secondly, it appears that this could have been handled with a private phone call between
McDonald's Corp. and someone at the restaurant association. Instead, someone at
corporate made the decision to issue a manifesto and make a public splash.
Thirdly, this hands organized labor a moral victory and they are already asking for more
But there's a reason this was handled so poorly...
The corporate culture at McDonald's has been taken over by employees with liberal
political leanings. One of the traits of liberals is they think that almost everyone
agrees with liberals and the small percentage of the population who don't agree with
liberals are best ignored.
And being a liberal is a way of life. Their political views can't be separated from their
personal and business lives. This makes it very difficult to make good decisions.
Which brings us to McDonald's VP Genna Gent, the signatory of the unnecessary letter.
Who is she?
She's been with McDonald's for two years. Before McDonald's she did political work for
the American Beverage Association and before that she was with the State of Michigan
for ten years as communications director. For most of those years, she worked for uber-
liberal Governor Jennifer Granholm.
Anyone familiar with Governor Granholm would know that she's the type of political
leader who wants everyone around her to share her uber-liberal political views. Just like Robert Gibbs had to share Barrack Obama's views.
Like I said, liberals have trouble making good decisions and this minimum wage debacle