McDonald's Acquires Machine-Learning Startup Dynamic Yield for $300 Million - WIRED
$300 million here, $300 million there, pretty soon you're talking about real money.
The real question is, how much will McDonald's Corp. let this company charge McDonald's Operators?
The K. boy says the restaurant cost "will be at a discount from market rates". That's completely open-ended, it's unlikely there is any way to determine market rates.
If it increases sales McDonald's Corp. will get their ROI, they don't need to look at their
ownership of Dynamic Yield as a McDonald's restaurant profit center.